Top Consumer Finance Apps on iOS in Romania, Q2 2025

In the second quarter of 2025, the consumer finance app sector in Romania saw varied performances across the top applications on the iOS platform. Here's a detailed look at the trends for the leading apps based on data from Sensor Tower.

YNAB from You Need A Budget LLC experienced fluctuations in weekly revenue, starting strong at $375 and stabilizing around $70 by the end of June. Downloads showed a gradual increase, peaking at 49 in the last week. Active users saw a slight increase from 144 to 156 over the quarter.

Splitwise, published by Splitwise, Inc., showed consistent weekly revenue, reaching a high of $90 in late June. Downloads remained strong, with the highest weekly count at 282 in April. Active users fluctuated, ending the quarter with a robust 2.5K users.

Spendee Budget App & Planner by Cleevio s.r.o. saw its revenue peak at $104 in early June. Weekly downloads remained steady, with a notable increase to 153 in late May. Active users showed resilience, hovering around 1.2K throughout the quarter.

Wallet - Daily Budget & Profit from BudgetBakers s.r.o. had a stable revenue trajectory, hitting $93 in early April. Downloads showed a slight upward trend, peaking at 143 in late June. Active users increased significantly, reaching over 2.2K by the quarter's end.

Bilance - Your Money & Budget by Bilance Technology OÜ showed modest revenue, with a peak of $100 in early May. Downloads were sporadic, with a significant spike of 260 in late April.

These insights highlight the dynamic nature of the consumer finance app market in Romania. For more detailed analytics and insights, visit Sensor Tower's platform.